Hi, I'm so happy you're here! My name is Lauren, but my friends call me LJ.
I graduated from Texas Christian University with degrees in Marketing & Design Studies,
and since then I’ve been fully immersed in design...
Building brands, crafting emails, and creating special projects for friends along the way. I enjoy every kind of creative challenge, but email and lifecycle marketing are where I really shine, bringing client stories to life through design that feels thoughtful, polished, and a little bit playful.
LET'S CREATE SOMETHING BEAUTIFUL
EXPERIENCE
my professional work
experience down here!
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experience down here!
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LIFECYCLE DIRECTOR & DESIGNER
Smoke Sisters Studio, 2024-Present
DIGITAL MARKETING DESIGNER
nuuds, 2023-2024
Design and execute all email marketing campaigns, SMS communications and app push notifications to correspond with our weekly drop schedule
Create web banners, social media content, influencer gift packages, brand activation/pop-up print products and other creative materials
Collaborate with e-commerce manager to develop a branded shopping app from the ground up, now with 40,000+ users
Communicate with marketing team to keep up with tight deadlines, identify gaps in current designs and offer ideas for new content
Create web banners, social media content, influencer gift packages, brand activation/pop-up print products and other creative materials
Collaborate with e-commerce manager to develop a branded shopping app from the ground up, now with 40,000+ users
Communicate with marketing team to keep up with tight deadlines, identify gaps in current designs and offer ideas for new content
GRAPHIC DESIGNER
Keurig Dr Pepper, The Mars Agency, 2022-2023
Concepted and developed marketing campaigns through high quality print and digital design including branding, banner ads, paid and organic social media graphics, packaging, in-store signage, landing pages, brand activation visuals, brand guidelines, internal presentations, etc.
Ensured flawless execution of unique brand standards and voice across all KDP brands like Keurig, Dr Pepper, Core, ASHOC, Mott’s, 7UP, and more
Ensured flawless execution of unique brand standards and voice across all KDP brands like Keurig, Dr Pepper, Core, ASHOC, Mott’s, 7UP, and more
JUNIOR eCOMMERCE ASSOCIATE
Kintsugi Digital, 2022
Worked closely with direct-to-consumer brands in the Supplement space to boost their eCommerce business and customer retention rate
Built content calendars focusing on email marketing, SMS, and paid media strategies to amplify site traffic, conversions, and frequency
Built content calendars focusing on email marketing, SMS, and paid media strategies to amplify site traffic, conversions, and frequency
Manage clients’ email marketing efforts by strategizing, copywriting,
designing, implementing & reporting on all campaigns and flows
Brands I’ve recently worked with: Grant Stone Shoes, Spritz Society, Eyn Vas, Vanity & Co., Cream Yoga, League of Originals & more
Brands I’ve recently worked with: Grant Stone Shoes, Spritz Society, Eyn Vas, Vanity & Co., Cream Yoga, League of Originals & more
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a little about me
(the person) up here!
a little about me
(the person) up here!
AFFILIATIONS:
Kappa Alpha Theta, 2018-2022
Online Media Director, 2021
Apparel Director, 2020
Archivist, 2019
Apparel Director, 2020
Archivist, 2019
EDUCATION:
Texas Christian University, Fort Worth, Texas
Bachelor of Business Administration, Marketing, Class of 2022
Bachelor of Science, Design Studies, Class of 2022
GPA: 3.75, Dean's List
Involvements: Student Government Association, Frog Aides, Student Foundation
Bachelor of Science, Design Studies, Class of 2022
GPA: 3.75, Dean's List
Involvements: Student Government Association, Frog Aides, Student Foundation
