Vanity & Company, created by interior designer Katie Rosenfeld, offers heirloom-inspired vanities and dressing tables with timeless design and vintage charm. I was lucky enough to design a full suite of email flows, from welcome to post-purchase, to convert subscribers into loyal customers. Additionally, our team creates weekly campaigns that showcase their elegant products including vanities, mirrors, and accessories with beautiful visuals and inviting copy that drive sales.
BUILDING BRAND BRIDGES
We saw an opportunity to connect the Vanity & Co. and Katie Rosenfeld brands, so we focused on growing both email lists through social media and engaging website popups. Now, subscribers get more personal, behind-the-scenes updates from Katie’s domain, while Vanity & Co. emails deliver curated product highlights, helping build connection and engagement across both brands.
