Cream Yoga had already built a devoted following for its elevated activewear so expanding their DTC online experience felt like a natural next step, bringing their most-loved pieces even closer to the people who wear them every day.
We got the opportunity to launch their SMS program from scratch, setting up list growth tools, welcome offers, and automated journeys. I also create ongoing campaigns and A/B test copy, timing, and content formats like static images and GIFs to optimize performance.
