Katie Rosenfeld, founder of Vanity & Co., has built a loyal audience drawn to her signature design perspective, widely shared across Pinterest and Instagram. With an engaged community eager for her insight, we expanded that connection into email, creating a dedicated channel to share project updates, new product launches, and moments from Katie’s professional life.
Curated by Katie: A Designer’s Edit
To extend Katie’s point of view, we introduced curated collections and gift guides that reflect her perspective as both a designer and founder of Vanity & Co. Each email highlights the pieces she’s currently loving, blending personal favorites with thoughtfully selected finds.
These sends give her audience a direct way to shop her style and bring her design perspective into their own homes.