lifecycle marketing management
JUDY BLUE JEANS
lifecycle marketing management
JUDY BLUE JEANS
- email design
- copywriting
- klaviyo implementation
- email campaign design
- flow redesign
- copywriting
- klaviyo implementation
SERVICES PROVIDED
Denim Made For Every Body.
Judy Blue’s feel-good, inclusive denim brand was looking to strengthen its digital presence,
so we teamed up at the start of Q4 to make it happen. I designed brand new flows that capture their confident, comfort-first vibe, and created fresh campaign layouts that have redefined their email strategy. We also relaunched their SMS program to round out their lifecycle channel.
Seasonal Storytelling
For sale campaigns, I adapted the brand’s vibrant color palette to bring each season to life, creating email designs that felt festive, timely, and unmistakably Judy Blue.
New & Noteworthy
I also designed weekly campaigns highlighting new arrivals and popular restocks with bold layouts and personality-packed copy.
