lifecycle marketing management
JUDY BLUE JEANS
lifecycle marketing management
JUDY BLUE JEANS
- email design
- copywriting
- klaviyo implementation
- email campaign design
- flow redesign
- copywriting
- klaviyo implementation
SERVICES PROVIDED
Denim Made For Every Body.
Judy Blue’s feel-good, inclusive denim brand was looking to strengthen its digital presence, so we teamed up at the start of Q4 to make it happen. I designed brand new flows that capture their confident, comfort-first vibe, and created fresh campaign layouts that have redefined their email strategy. We also relaunched their SMS program to round out their lifecycle channel.
Sale Strategy
For Judy Blue’s Black Friday sale, I put together an email series that mixed clean product photography with their most cheerful colors and playful striped details.
The festive aesthetic pulled customers in, while the layout and messaging worked together to guide clicks and help the sale outperform year's past.
Limited-Inventory Drops.
I create weekly drop campaigns that spotlight new releases and highly requested restocks to keep customers excited and drive consistent sales.
